Link campaigns can be extremely helpful in competitive internet industries. They are typically a small part of any well planned online marketing campaign. A strategic link campaign will target related websites. The idea of a link campaign is to ask other sites to exchange links with your site. This is also known as reciprocal links, here is how it works; we ask industry specific websites to exchange links, benefiting both sites. The more sites that agree to exchange links with the higher value your site’s search engine popularity (also called link popularity) will be! The search engines view a proper link as a recommendation, the more sites that recommend your site the higher your search engine rankings will be. Although you need to understand that a successful link campaign is a very small aspect of good Search Engine Optimization it is crucial in a competitive market. SEO Web Concepts offer a wide range of effective, affordable link campaigns.